This custom Renault Clio Rally3 livery design was created at the beginning of this year for Maximilian Lichtenegger and Bernhard Ettel, competing with BRR Baumschlager Rallye Racing in the FIA European Rally Championship — ERC3 class and selected Austrian rally events.
The main objective was to develop a strong, modern and dynamic rally identity for a young ERC driver. The design needed to be aggressive and recognizable on stage, while still remaining clean, professional and effective as a sponsor communication platform.
The livery is based on a combination of grey tones, sharp geometric shapes and strong green accents inspired by the Lico brand identity. This gives the Renault Clio Rally3 a technical, contemporary and energetic character, perfectly suited to modern rally competition.
In addition to the car livery, Abstraxi Design also prepared a matching OMP ONE ART racing suit design, created in the same graphic language as the car. This allowed the full visual identity to remain consistent across the vehicle, driver equipment and team presentation.
The result is a complete motorsport branding package connecting the car, driver, co-driver, team and sponsors into one coherent visual system.
Client / Team: BRR Baumschlager Rallye Racing
Driver: Maximilian Lichtenegger
Co-driver: Bernhard Ettel
Car: Renault Clio Rally3
Championship: FIA European Rally Championship — ERC3 / Austrian rally championships
Services: Rally livery design, motorsport branding, racing suit design
Suit: OMP ONE ART custom design
Design: Abstraxi Design
See also
