KEBS Caffè was created as a brand extension of the well-known KEBS identity, designed for a small mobile coffee shop aimed at a young, open-minded audience. The goal was to preserve the playful and recognizable character of the original brand while introducing a fresh concept centered around coffee culture, energy, and everyday social experiences.
The main "KEBS" lettering draws inspiration from the original logo, maintaining strong visual recognition and brand consistency. The "Caffè" element was designed with a more dynamic and fluid appearance, symbolizing the boost, movement, and positive energy associated with a great cup of coffee. The playful distortions and flowing shapes reinforce the brand's relaxed attitude and creative personality.
The color palette also references the original KEBS identity. The vibrant yellow maintains a direct connection to the parent brand, while the bold purple introduces a youthful, modern, and expressive feel. Together, these colors create a striking and memorable visual identity that reflects the brand's unconventional spirit and its appeal to a new generation of customers.
The final logo captures the essence of KEBS-fun, creativity, and spontaneity-while successfully translating those values into a fresh and engaging coffee shop concept.
The main "KEBS" lettering draws inspiration from the original logo, maintaining strong visual recognition and brand consistency. The "Caffè" element was designed with a more dynamic and fluid appearance, symbolizing the boost, movement, and positive energy associated with a great cup of coffee. The playful distortions and flowing shapes reinforce the brand's relaxed attitude and creative personality.
The color palette also references the original KEBS identity. The vibrant yellow maintains a direct connection to the parent brand, while the bold purple introduces a youthful, modern, and expressive feel. Together, these colors create a striking and memorable visual identity that reflects the brand's unconventional spirit and its appeal to a new generation of customers.
The final logo captures the essence of KEBS-fun, creativity, and spontaneity-while successfully translating those values into a fresh and engaging coffee shop concept.
