Client:
Hamed Al Wahaibi / Experience Oman
Vehicle:
Taurus T3
Service:
Custom racing livery design and racing suit design
Category:
Vehicle Design / Motorsport Branding / Racewear Design
Scope:
Livery concept development, Experience Oman branding adaptation, custom graphic composition, colour direction, 3D visualisations and matching racing suit design
Finish / Materials:
Deep purple base inspired by the desert at dusk, vibrant Oman Red accents, white contrast elements and printed wrap graphics
Discipline:
Rally Raid / Off-Road Racing
A new custom livery design created for Hamed Al Wahaibi and the Taurus T3, developed as another chapter in our ongoing collaboration.
For this project, we built on the new Experience Oman branding and translated it into a more aggressive, racing-driven visual language. The goal was to create a design that would feel modern, dynamic and clearly connected to Oman, while also emphasizing the powerful attitude of the Taurus T3.
The colour palette plays a key role in the final result. A deep purple base, inspired by the atmosphere of the desert at dusk, is combined with vibrant Oman Red to add energy, intensity and a strong racing edge. White contrast elements help define the main graphic structure and improve visibility across the bodywork.
Dynamic lines and bold geometric forms follow the proportions of the Taurus T3, giving the car a sense of speed even when standing still. The design highlights the compact, aggressive shape of the vehicle and creates a distinctive visual identity from every angle.
The branding concept also extends beyond the car. We prepared a matching racing suit design to create a complete and cohesive visual system for the driver, the vehicle and the Experience Oman identity.
The result is a motorsport branding project that blends modern aesthetics, raw racing energy and the spirit of Oman into one unified visual direction.
See also
